Archive for the ‘Signs’ Category
This is an excerpt from our How To Build a Business Website book located on Amazon.com
Let’s say, for instance, you’ve got a web site that delivers a weight reducing product or service. Your first thought will be to get on the 1st page of Google for the term “weight loss” or “diet”. You would think that might be your obvious first step in getting visitors. Therefore, you spend time and work getting links back to your web site, marketing through articles, and other promotional exercises and nothing develops. A little while later, you look for “weight loss” in Google and your site is nowhere to be found. You’ll most probably stop looking for it because it will not likely show up in the top 2 or 3 hundred results.
The difficulty is not your web site, or your promotional endeavors, it’s the key word that you are targeting. “Weight loss”, or “automobile insurance” or “stop smoking” are extremely broad that it’s extremely hard to position for them… unless your website has actually been online for some time and has thousands of links directed towards it.
So, how would you compete with those top ten sites on Google any time you try to look for those broad keywords like “weight reduction” and “automobile insurance”? The first thing to do would be to comprehend exactly what everyone is searching for.
To make this happen we’re going to use the Google search engine and the Google Key Word Tool.
The Google Key Word Tool is a free tool furnished by Google which can supply you with an estimate about how many people search for a key phrase on a monthly basis. You would think Google would have the exact number, and they definitely do, however for some reason they just do not offer you a real number when working with it. They will, however, provide you with a general estimate which will help us with the query.
The objective, don’t forget, is to discover a key phrase that people do a search for, but additionally to get placed on the first page of the Google search results.
Review the list and choose the first term that more narrowly describes your website. Making use of the reducing weight example, let’s say that you’re merchandising fat burning supplements on your site which help men and women lose weight fast. You see on the list that “quick weight loss” would work with regards to your site. Moreover, it gets a large amount of searches. In this case, it gets 1.2 million searches every month.
Open a new internet browser inside a new tab and visit google.com and search for this key phrase. But when you do the search, put the search phrase in quotes. To paraphrase, rather than looking for quick weight loss you must look up “quick weight loss”.
We use the quotes in the search to determine the competitive makeup with the site. The truth is, after you search without any quotes (like everyone normally does), Google provides you the total number of results in their database which have the word quick and weight and loss anyplace on the page. Those three terms do not really need to be together. On the flip side, any time you put quotes around the term, Google will provide you with the total number of pages (results) that contain those precise three words together within the page.
So what kind of competitive results are we looking for? In the event your website is new, has not very many (if any) links pointing to it, or perhaps you are completely new at doing this type of targeting, I then would suggest trying to find a key phrase search phrase with under 10,000 results.
As you move along during the process you will see that when you rank for a key phrase that has fewer than 10,000 results, it will be possible to rank for search terms which may have 15,000 to 20,000 results without much trouble. It’s important to look for a key phrase with less than 10,000 results first in order to get rolling.
Keith Jennison
Keith owns JennTech, Inc. and has been building internet sites for himself and clients since the mid 90’s. How to Build a Business Website is a detailed process on not simply develop a successful web site but in addition how to locate the perfect keywords to target to get your online site on the first page of Google.
When people come to the Internet to start earning cash usually their first stop is affiliate marketing. That is fine many people have made great money with affiliate marketing. But there are additional ways to make money on the net besides using affiliate products. You can begin to take advantage of products that will give you resale rights when you buy them. The great thing about using these types of items is that once you purchase the product you have the right to sell this product to other people and keep 100% of the sales made. With affiliate marketing you and the product designer split the profits at a certain percentage but with this you receive all the money.
You can find resale rights products in just about any niche you want, you only need to know where to look for them. Not surprisingly you should always begin with the search engines when you are looking for these products. These programs are all over the Internet and you will be able to locate them in the search engines by just entering something similar to "resale rights" in the search engines. If you plan on getting into multiple niches you may want to locate a membership website that will provide you with new products with resale rights every month. These membership websites can be fantastic if you plan on advertising a number of products. And to be honest that’s the best way to go, the more items you can sell the more cash you will find yourself making down the road.
Once you locate a product or products that you have resale rights to you will now need a domain name and a hosting account. The hosting accounts can be tricky, you’ll need one that will let you add domains as required and also for no extra cost. Using this method you will find that you do not need to purchase a separate hosting account for all the new resale rights products you are going to promote. However it’s important to make sure you get a new domain for all of your resale rights items. The main reason you want a new domain for every product is so you can select a keyword targeted domain name that goes along with the item.
One more thing to you will have to make sure of if your buying these products one at a time is that they contain the sales page for the website. You will need to modify some of the pages of content on the website to feature the price your selling the product for and your name, once that’s done all you have to do is publish the site to your web host so it appears on the Internet. One thing I forgot to mention is that you will also require a pay pal account to take payments and also to produce the buttons so people can pay you. Even though these things may sound confusing for some of you, if you perform a search on You Tube you will be able to discover how to do all those things.
Once you make your first site and you have your payment button on the Internet site, all you have to do now is get people to visit your site. This can be achieved much the same way you used to market your affiliate products. Even so the best part is that when someone buys this product from you, you will get to keep all the money and it will be paid straight to your Pay Pal account. Once you start making money with your 1st resale rights product, just rinse and repeat with some other resale rights products. The big key to all of this is multiplication, make some cash and duplicate it. Some products will sell great while others may only make one sale each month, but it all adds up.
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