Industrial design is the combined application of both art and science to improve a product in its utilitarian and aesthetic aspects, in order to enhance its commercial viability. It can be applied before the introduction of a new commodity or for enhancement of an existing product.
Industrial design primarily focuses on how an end user will relate to a particular product. The consumers must see the product as something valuable, for which they are ready to pay the price. The desired result in such cases can be attained by enhancing the features as well as appearance of the product, which will make the product capable of attracting a lot of customers.
This requires an elaborate study into the purchasing habits of the consumer, which can then be taken into account by the designers of the product. This step is succeeded by designing, making models, prototyping and final testing before circulation of the item in the market. Nowadays, there is a popular trend of using 3D software and CAD programs for making these jobs simpler.
Industrial designing primarily emphasizes on the overall texture and shape of a product. Designers have to focus upon a number of factors other than the looks of the product. These include sturdiness, functionality, ergonomics and the user friendliness of the product. Moreover, a designer can also successfully decrease the costs of production by introducing more efficient designs.
Industrial design has a much broader scope than the above mentioned aspects, as it even extends to things like analysis of the market for the product, its proper packaging and the consumers’ expected reaction to the product designs. It is for this reason that industrial designers have to go through years of rigorous training to make themselves suitable for the profession and start designing products.
Some of the renowned industrial designers of the present age are Jonathan Ive, who is credited with designing the iMac; Brooks Stevens, the original designer of the Harley-Davidson motorcycle, and Raymond Loewy, famous for the Coca-Cola bottle.
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